Ben Dunkle’s Blog

Contrast is the new context, which was the new content, which was the new format

In the beginning, format was king. The mere fact that we were reading something on the web made it important. It had somehow come to occupy this new medium, which in itself was novel and beautiful and confusing. Whoever put it there had to be smart, and therefore the content as well.

Then, at some point, maybe the early 2000’s, content became king. Your format is getting in the way of our content, we’d say. Enough of the tables, the flash, the jpeg-rendered text. Let us read <pre> formatted courier and be fulfilled.

Then context became king; it was more important where, when, and how readers got the content than what the content actually was. Can I read it on my iWatch? Because that’s how I read stuff nowadays. Is it RTL compatible? Pft, how dare we ignore half the world (if not more)’s readership.

Contrast is next. It’s all we have left. Is it different than what I’ve seen before? Does it stand out? In my daily sea-of-noise, what clambers to the surface, bobbing aggressively for attention like some snagged snapper float? That’s what I’ll read.


I don’t even know what that is
I read something about a 20 million dollar loss
Whose loss? How does one even lose 20 mill?

I spend the next 20 minutes looking for a new car
In the classifieds, and land on one like new
Kelly green
Olds, only 40k and just inspected

I call the number, Al answers
This is Al
Hi, can I see the olds?
Who is this? Jerry?
And I hang up

I settle on an editorial, someone thinks the war on milk needs to end


I’m a professor, which I suppose makes me a professional teacher. I instead like to think of myself as a professional learner. I believe that teaching is an extension of learning. It enhances learning. If I can teach you how to do something, it means I have learned it myself. There are other ways to prove this to myself; if someone is paying me to do something, there’s a pretty good chance I know how to do it. But if I can observe you doing it, as a consequence of my having taught it to you, that’s exponentially better proof that I’ve learned it.

Summer sketching

Liking the Sharpie Pen on tracing paper