Month: February 2009

Dreamweaver

I cringe whenever I see dreamweaver listed as a requirement for a job posting. Right away, I can tell that whomever is posting the job really doesn’t understand web development, or the people who are good at web development, because if they did they’d know that dreamweaver is fundamentally a useless, pointless, resource-sucking program that …

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Evolving work structures in marketing communications

When it comes to new media, many talented people, top-notch agencies, and renowned print service companies are finding themselves on the outside looking in. Art directors, mechanical artists, pre-press specialists, media buyers, press-operators, etc. are being forced to reckon with the web. Suddenly, they’re being faced with projects that Clients are demanding it. They aren’t …

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