I’m at the typecon conference and a lot of people are talking about how to teach typography in the education forum.
My take: Tap into the love of typography students had when they first learned how to write. My kids all scribbled and stuff, but the revelation came when they learned how to write their names. Nancy, in particular, writes hers all the time now, and puts curly flourishes on the ends of all the letters.
Kids grow up loving to write letters–but usually not the letters they are forced to write by their teachers. They (the interesting ones, anyway) fill the edges of their notebooks with all kinds of funky letters and words.
My conclusion: every typography class should feature a section on hand-lettering. It could be structured like the kind I learned about in my workshop with Stephen Rapp yesterday, or more informal and experimental, like one I would love to teach. Once students reconnect with the fun of letters that they may have lost long ago, typography has hooked them.